Specific Aspects of a Tourist Product's Brand and Slogan in Promoting the Tourism Sector

Authors

  • Gulmira Rabbonovna Tursunova Samarkand Institute of Economics and Service Associate Professor, Department of “Tourism”

DOI:

https://doi.org/10.51699/cajitmf.v7i3.1275

Keywords:

Tourism, Tourism Potential, Tourism Service, Brand, Logo, Slogan, New Image

Abstract

This article highlights information about the brand and logo of a tourism product that promotes the tourism industry. Based on the author's research, its specific aspects, logo development stages, and several of its functions are analyzed. The article also provides information about the slogan for a tourism product brand, using the example of the Tashkent region.

References

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Published

2026-05-14

How to Cite

Gulmira Rabbonovna Tursunova. (2026). Specific Aspects of a Tourist Product’s Brand and Slogan in Promoting the Tourism Sector. Central Asian Journal of Innovations on Tourism Management and Finance, 7(3), 65–72. https://doi.org/10.51699/cajitmf.v7i3.1275

Issue

Vol. 7 No. 3 (2026): July

Section

Articles

License

Copyright (c) 2026 Gulmira Rabbonovna Tursunova

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