RUZIYEVA, S. R. . Marketing Strategies for Enhancing The University Brand in The Competitive Higher Education Market. Central Asian Journal of Innovations on Tourism Management and Finance, [S. l.], v. 6, n. 2, p. 406–411, 2025. DOI: 10.51699/cajitmf.v6i2.870. Disponível em: https://cajitmf.casjournal.org/index.php/CAJITMF/article/view/870. Acesso em: 5 apr. 2026.