Usmanova, Zumrad, and Kamol Azamatov. “Modern Branding: Definition, Essence, Functions”. Central Asian Journal of Innovations on Tourism Management and Finance 4, no. 5 (May 31, 2023): 133-135. Accessed September 5, 2025. https://cajitmf.casjournal.org/index.php/CAJITMF/article/view/507.