Principles of Doing Business in the Digital Economy
Abstract
The main features of the information and digital economy are its global nature and the operation of intangible goods: ideas, information and relationships, and network principles in the coordination of markets and society. In the digital economy, the world of subtle technologies controls the machines, the virtual world changes the behaviour of the real world. It is these features that create new types of market and society. The article examines current issues in the formation of the digital economy in the Republic of Uzbekistan. Approaches to the definition and global trends in the development of "Digital economy", as well as the top most expensive companies in the world in 2022 by level of capitalization are studied. On this basis, the global trend of transformation of production in the information sphere is identified. The directions of digitalization at the company level are highlighted, and two main blocks of digitalization directions at the enterprise are identified: general and linking ones. The author's vision of adapting business entities to functioning in the digital economy is presented.
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