Development of a Marketing Strategy to Increase Regional Export Potential
Abstract
The article examines Uzbekistan's growing regional export potential, highlighting its significance for the country's economic development. Research on the strategic categorization and application of export marketing strategies in Uzbek regions is scarce, despite continuous efforts. In order to evaluate the "Uzbekistan-2030" export objectives and create successful regional plans, this study uses techniques such as statistical and factor analysis, synthesis, and systematic observation. The results offer a defined framework for marketing strategy that encompasses targeted branding, e-commerce initiatives, and growth-oriented, diversification, and differentiated methods. The study intends to improve regional export capabilities and competitiveness internationally by putting these methods into practice. Policymakers and regional stakeholders should take note of our work, which indicates that customized marketing strategies can greatly improve export performance and promote sustainable economic growth.
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