The Role of Marketing Strategies in the Development of the Tourist Services Market
Keywords:
Tourism Market, Tourist Services, Marketing Strategies
Abstract
This study investigates the role of marketing strategies in developing the tourism services market in the Republic of Karakalpakstan. It aims to enhance the region's tourism potential by addressing existing challenges through modern marketing approaches, including branding, digital marketing, and SWOT analysis. The research employs methods such as analysis and synthesis, statistical and economic analysis, and comparative studies to assess the impact of targeted strategies. The findings highlight the importance of branding, infrastructure development, and innovative marketing tools in promoting tourism. Key recommendations include leveraging digital platforms, creating a distinctive regional brand, and addressing structural weaknesses to attract more tourists and boost the local economy.
References
[1] A.U.Temirxanov. Qoraqalpogʻiston Respublikasi xizmat koʻrsatish sohasida tadbirkorlik risklarini baholash tizimini takomillashtirish. PhD dissertatsiyasi avtreferati. –Nukus.: 2024 y. 59 b.
[2] Akromova, M., & Adilova, Z. (2023). ASSESSMENT OF THE SOCIO-ECONOMIC EFFICIENCY OF THE ORGANIZATION OF THE TOURIST AND RECREATIONAL SYSTEM FACILITIES IN UZBEKISTAN. Economics and Innovative Technologies, 11(5), 391-396.
[3] Aslanova D. “Модели формирования туристского кластера за рубежом.” «Servis» ilmiy ommabop jurnali, 2013. №1;
[4] B.A.Yerejepova. Maishiy xizmatlar sifatini oshirishning tashkiliy-iqtisodiy mexanizmini takomillashtirish (Qoraqalpogʻiston Respublikasi misolida). PhD dissertatsiyasi avtreferati. –Nukus.: 2024 y. 55 b.,
[5] Dewi, N. P. R. C. (2020). Digital marketing strategy on travel tourism businesses in marketing 4.0 era. International Research Journal of Management, IT and Social Sciences, 7(3), 58-64.
[6] Eshtaev A.A. Turizm industriyasini boshqarishning marketing strategiyasi. Monografiya. – T.: Fan, 2011.
[7] Greg Richards, Julie Wilson-“Today's youth travellers, tomorrows global nomads: New horizons in independent youth and student travel: A report for the International Student Travel Confederation (ISTC) and the Association of Tourism and Leisure Education (ATLAS)” International Student Travel Confederation, 2003.
[8] H Qiu Zhang, DXF Fan, TSM Tse, B King - Creating a scale for assessing socially sustainable tourism. Journal of Sustainable Tourism, 2017
[9] M.M.Zarikeyeva. Servis sohasida innovatsion faoliyatni rivojlantirish va xizmatlar sifatini oshirish (Qoraqalpog‘iston Respublikasi misolida) PhD dissertatsiyasi avtreferati. –Nukus.: 2024 y. 54 b.
[10] Navruzzoda B. va b. Turistik hudud raqobatbardoshligi. Monografiya. B.: 2017. – 156 b.
[11] O.S.Jumanazarov. Xizmatlar sohasida sherikchilik aloqalari va mexanizmini takomillashtirish yo‘llari (Qoraqalpog‘iston Respublikasi misolida). PhD dissertatsiyasi avtreferati. –Nukus.: 2024 y. 59 b.
[12] Pardayev M., Atabayev R. Turistik resurslarni tahlil qilish va baholash. -Samarqand: SamISI, 2006. -137 b.
[13] Safarov B.Sh. Milliy turizm xizmatlar bozorini innovatsion rivojlantirishning metodologik asoslari. Monografiya.-T.: 2016.-184 b.
[14] Sh.Dj. Ergashxodjayeva, U. Sharifxo‘jayev. Marketingni boshqarish. Darslik. –T.: Iqtisodiyot, 2019 y. 462 b.
[15] Starcevic, S., & Konjikušić, S. (2018). Why millennials as digital travelers transformed marketing strategy in tourism industry. Starcevic, S., &Konjikusic, S.(2018), Why Millenials As Digital Travelers Transformed Marketing Strategy in Tourism Industry, International Thematic Monograph Tourism in Function of Development of the Republic of Serbia-Тourism in the Era of Digital Transformation, University of Kragujevac, 221-24.
[16] Tsiotsou, R. H., & Goldsmith, R. E. (Eds.). (2012). Strategic marketing in tourism services. Emerald Group Publishing.
[17] www.uzbektourism.uz
[18] Александрова А. Ю. Международный туризм. Учебное пособие для вузов. - М.: Аспект Пресс, 2001.- 464 с.
[19] Балабанов И.Т., Балабанов А.И. Экономика туризма. – М.: Финансы и статистика, 2003. -176 с.
[20] Биржаков М.Б. Введение в туризм. - Издание 9-е переработанное и дополненное. – СПб.: Издательский дом «Герда», 2007. -576 с.
[21] Г.Х.Утемуратова. Хизмат кўрсатиш соҳасида давлат-хусусий шериклиги ривожланишининг методологик асосларини такомиллаштириш. и.ф.д. дисс. –Нукус.: 2023 й.,
[22] Котлер Ф. Маркетинг. Гостеприимство. Туризм / Ф. Котлер, Дж.Боуэн, Дж. Мейкенз; пер. с англ. – 4-е изд., перераб. и доп. – М.: ЮнитиДана, 2012. – 289-300 с.
[2] Akromova, M., & Adilova, Z. (2023). ASSESSMENT OF THE SOCIO-ECONOMIC EFFICIENCY OF THE ORGANIZATION OF THE TOURIST AND RECREATIONAL SYSTEM FACILITIES IN UZBEKISTAN. Economics and Innovative Technologies, 11(5), 391-396.
[3] Aslanova D. “Модели формирования туристского кластера за рубежом.” «Servis» ilmiy ommabop jurnali, 2013. №1;
[4] B.A.Yerejepova. Maishiy xizmatlar sifatini oshirishning tashkiliy-iqtisodiy mexanizmini takomillashtirish (Qoraqalpogʻiston Respublikasi misolida). PhD dissertatsiyasi avtreferati. –Nukus.: 2024 y. 55 b.,
[5] Dewi, N. P. R. C. (2020). Digital marketing strategy on travel tourism businesses in marketing 4.0 era. International Research Journal of Management, IT and Social Sciences, 7(3), 58-64.
[6] Eshtaev A.A. Turizm industriyasini boshqarishning marketing strategiyasi. Monografiya. – T.: Fan, 2011.
[7] Greg Richards, Julie Wilson-“Today's youth travellers, tomorrows global nomads: New horizons in independent youth and student travel: A report for the International Student Travel Confederation (ISTC) and the Association of Tourism and Leisure Education (ATLAS)” International Student Travel Confederation, 2003.
[8] H Qiu Zhang, DXF Fan, TSM Tse, B King - Creating a scale for assessing socially sustainable tourism. Journal of Sustainable Tourism, 2017
[9] M.M.Zarikeyeva. Servis sohasida innovatsion faoliyatni rivojlantirish va xizmatlar sifatini oshirish (Qoraqalpog‘iston Respublikasi misolida) PhD dissertatsiyasi avtreferati. –Nukus.: 2024 y. 54 b.
[10] Navruzzoda B. va b. Turistik hudud raqobatbardoshligi. Monografiya. B.: 2017. – 156 b.
[11] O.S.Jumanazarov. Xizmatlar sohasida sherikchilik aloqalari va mexanizmini takomillashtirish yo‘llari (Qoraqalpog‘iston Respublikasi misolida). PhD dissertatsiyasi avtreferati. –Nukus.: 2024 y. 59 b.
[12] Pardayev M., Atabayev R. Turistik resurslarni tahlil qilish va baholash. -Samarqand: SamISI, 2006. -137 b.
[13] Safarov B.Sh. Milliy turizm xizmatlar bozorini innovatsion rivojlantirishning metodologik asoslari. Monografiya.-T.: 2016.-184 b.
[14] Sh.Dj. Ergashxodjayeva, U. Sharifxo‘jayev. Marketingni boshqarish. Darslik. –T.: Iqtisodiyot, 2019 y. 462 b.
[15] Starcevic, S., & Konjikušić, S. (2018). Why millennials as digital travelers transformed marketing strategy in tourism industry. Starcevic, S., &Konjikusic, S.(2018), Why Millenials As Digital Travelers Transformed Marketing Strategy in Tourism Industry, International Thematic Monograph Tourism in Function of Development of the Republic of Serbia-Тourism in the Era of Digital Transformation, University of Kragujevac, 221-24.
[16] Tsiotsou, R. H., & Goldsmith, R. E. (Eds.). (2012). Strategic marketing in tourism services. Emerald Group Publishing.
[17] www.uzbektourism.uz
[18] Александрова А. Ю. Международный туризм. Учебное пособие для вузов. - М.: Аспект Пресс, 2001.- 464 с.
[19] Балабанов И.Т., Балабанов А.И. Экономика туризма. – М.: Финансы и статистика, 2003. -176 с.
[20] Биржаков М.Б. Введение в туризм. - Издание 9-е переработанное и дополненное. – СПб.: Издательский дом «Герда», 2007. -576 с.
[21] Г.Х.Утемуратова. Хизмат кўрсатиш соҳасида давлат-хусусий шериклиги ривожланишининг методологик асосларини такомиллаштириш. и.ф.д. дисс. –Нукус.: 2023 й.,
[22] Котлер Ф. Маркетинг. Гостеприимство. Туризм / Ф. Котлер, Дж.Боуэн, Дж. Мейкенз; пер. с англ. – 4-е изд., перераб. и доп. – М.: ЮнитиДана, 2012. – 289-300 с.
Published
2024-12-14
How to Cite
Kallibekovich, K. B. (2024). The Role of Marketing Strategies in the Development of the Tourist Services Market. Central Asian Journal of Innovations on Tourism Management and Finance, 5(8), 663-668. https://doi.org/10.51699/cajitmf.v5i8.801
Section
Articles
In submitting the manuscript to the Central Asian Journal of Innovations on Tourism Management and Finance, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere,
- The publication has been approved by the author(s) and by responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
License and Copyright Agreement
Authors who publish with Central Asian Journal of Innovations on Tourism Management and Finance agree to the following terms:
- Authors retain copyright and grant the Central Asian Journal of Innovations on Tourism Management and Finance right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the Central Asian Journal of Innovations on Tourism Management and Finance published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
