Strategic Measures for Sustainable Tourism and Hospitality Development in Uzbekistan
Keywords:
Uzbekistan, Tourism Development, Hospitality Industry, Sustainable Tourism, Cultural Heritage, Eco-Tourism, Market Diversification, Public-Private Partnerships, Economic Growth, Digital Marketing
Abstract
Uzbekistan's rich cultural heritage and tourism potential remain underdeveloped due to infrastructure limitations, inadequate marketing strategies, and inconsistent service quality. This study identifies key gaps in sustainable tourism development and competitive service delivery within the country. A mixed-method approach was employed, incorporating literature analysis, expert interviews, and tourist questionnaires to evaluate current challenges and opportunities. Findings reveal that strategic investments in infrastructure, personnel training, and digital marketing are essential to address accessibility issues and improve service quality. Results highlight the importance of public-private partnerships, eco-tourism initiatives, and branding Uzbekistan's UNESCO World Heritage sites to attract international visitors. The study implies that comprehensive policy intervention and community-driven approaches can significantly enhance Uzbekistan's tourism industry, contributing to economic growth and cultural preservation.
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“Erratum to: Use of the pathfinder network scaling to measure online customer reviews: A theme park study (Strategic Change, (2019), 28, 5, (333-344), 10.1002/jsc.2288),” Strategic Change, vol. 28, no. 6, p. 523, 2019, doi: 10.1002/jsc.2294.
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C. Jara-Amézaga, “The Impact of YouTube in Tourism Destinations: A Methodological Proposal to Qualitatively Measure Image Positioning—Case: Saudi Arabia,” Sustainability (Switzerland), vol. 15, no. 13, 2023, doi: 10.3390/su15139879.
V. Kunjuraman, “The Impact of COVID-19 on Malaysia’s Hospitality and Tourism Industry: Any Recovery Measures for Transformation?,” Tourism and Hospitality in Asia: Crisis, Resilience and Recovery, pp. 247–258, 2023, doi: 10.1007/978-981-19-5763-5_16.
S. Qiu, “Servant leadership: Development and validation of a multidimensional measure in the Chinese hospitality industry,” Leadership and Organization Development Journal, vol. 40, no. 2, pp. 193–212, 2019, doi: 10.1108/LODJ-04-2018-0148.
Briedenhann, J., & Wickens, E. (2004). Tourism routes as a tool for the economic development of rural areas—vibrant hope or impossible dream? Tourism Management, 25(1), 71–79. https://doi.org/10.1016/S0261-5177(03)00063-3
Choi, H. C., & Sirakaya, E. (2006). Sustainability indicators for managing community tourism. Tourism Management, 27(6), 1274–1289. https://doi.org/10.1016/j.tourman.2005.05.018
Gössling, S., Scott, D., Hall, C. M., Ceron, J. P., & Dubois, G. (2012). Consumer behavior and demand response of tourists to climate change. Annals of Tourism Research, 39(1), 36–58. https://doi.org/10.1016/j.annals.2011.11.002.
Government of Uzbekistan. (2023). Tourism statistics: International and domestic trends. Retrieved from https://uzbekistan.travel
Hall, C. M., & Page, S. J. (2014). The geography of tourism and recreation: Environment, place, and space (4th ed.). Routledge.
Smith, M. K. (2013). Issues in cultural tourism studies. Routledge. https://doi.org/10.4324/9780203080575
United Nations Development Programme. (2022). Uzbekistan's E-visa program: A step towards enhancing tourism competitiveness. UNDP Publications.
United Nations World Tourism Organization. (2023). Sustainable tourism development strategies for Central Asia. UNWTO Publications.
World Bank. (2022). The economic impact of tourism in Uzbekistan. Retrieved from https://www.worldbank.org/uzbekistan
StatUz. (2023). Tourism sector statistics: 2017–2023 trends. Retrieved from https://www.stat.uz
Published
2024-12-17
How to Cite
Jasmina, S. (2024). Strategic Measures for Sustainable Tourism and Hospitality Development in Uzbekistan. Central Asian Journal of Innovations on Tourism Management and Finance, 5(8), 698 -. https://doi.org/10.51699/cajitmf.v5i8.809
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