LVMH Life 360 Project and Its Relevance to Uzbekistan's Tourism Sustainability Goals
Abstract
Relevance of the LVMH Life 360 Project to the Uzbekistan tourism sustainability goals is studied and the knowledge gap in adaptation of global sustainability frameworks to local contexts is addressed. Multiple linear regression was done using a mixed method approach employing: qualitative literature reviews and quantitative surveys of 89 hospitality employees. The study finds that corporate social responsibility (CSR) and an increased perception of sustainability can greatly increase employee motivation and customer retention, provided that employees are getting frequent training. The results reveal that embedding these principles into tourism industry of Uzbekistan will help improve the quality of these services, enhance competitiveness and align to global sustainability standards. The study highlights policy development, public private partnership and strategic human resource practices that will lead to sustainable tourism growth.
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