Analysis of Foreign Experience on Marketing Activities of International Automobile Companies and Its Specific Features
Abstract
Under worldwide conditions the automotive industry operates while facing persistent market competition due to technological developments that also accompany shifting consumer choices in high-demand customer environments. Organizations producing international vehicles must adjust their marketing strategies to match international market dynamics when developing international business operations. Global automobile organizations analyze their foreign business history and important variables to create market strategies that produce different international business outcomes. This research examines the market expansion of Toyota Volkswagen vehicles with BMW and Ford automobiles through primary data collection that satisfies home market demand without affecting their international brand image. Business organizations require fusion of cultural proficiency with both technological modernization and strategic positioning systems to gain market dominance. The global automotive industry requires international manufacturers to use adaptable marketing approaches because of market globalization. This analysis assesses leading international automotive companies' marketing strategies through investigation of their strategic approaches alongside distinct characteristics and market potential. The research explores essential market trends which global automakers encounter when seeking customer acquisition and retention through a global marketing analytics approach. The study analyzes marketing approaches utilized by popular automakers starting from customer relationship management to pricing decisions to internet marketing to traditional advertising and branding and promotion planning. These businesses devote specific attention to the optimization of their marketing campaigns and the development of customer interaction and sales performance improvement through analytics and AI and digital transformation. Localisation and adaptability emerge as necessary elements for marketing strategies when operating across different international markets given that cultural regional and economic and legal elements shape marketing practices.
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