The Role of LQ Analysis in Shaping Regional Marketing Strategies: A Case Study of Bukhara Region, Uzbekistan
Abstract
This article explores the economic specialization of districts in the Bukhara region of Uzbekistan through the application of Location Quotient (LQ) analysis. Using official statistical data 2024, the study calculates LQ indicators for five key sectors: industry, agriculture, services, investment, and employment. The results reveal significant spatial and sectoral disparities across the region, with Bukhara City and G‘ijduvon emerging as core economic hubs, while districts like Kogon City and Olot show signs of underdevelopment. Based on the LQ findings, the paper proposes a framework for developing district-specific regional marketing strategies, emphasizing the importance of economic identity in place branding. The study also discusses limitations related to the static nature of LQ and proposes directions for future research, including integration with SWOT and shift-share analysis. This work contributes to the growing field of evidence-based territorial planning and offers practical tools for policy-makers aiming to enhance regional competitiveness and cohesion.
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