Development and Innovation of Tourist Flow Products for World Cultural Heritage Sites
Abstract
The furthering of the Rural Revitalization Strategy and the integration trend between culture and tourism have made tourism value development for rural cultural heritage a key theme both in academia and industry. As a UNESCO World Cultural Heritage site, Hailongtun Fortress (Zunyi, Guizhou) is a typical representative of Tusi sites in Southwest China with important cultural significance. But the tourism product is largely static, not responsive to the Carusos of today who condense cultural immersion into one long weekend. In this context, turning these cultural heritage resources into experiential cultural tourism products that are in accord with preservation and innovative demands has become an urgent practical task. Taking Hailongtun as an example, the essay investigated ways of development and development model that are new for Rural Cultural Heritage Tourist Products. It proposes that the preservation of cultural heritage can be a sustainable development lust for the tourism economy, provides theoretical support and practical guidance value for similar heritage sites. Based on findings from its field research, interviews with 20 respondents including tourists, managers and local residents, and SWOT analysis the study systematically provides an assessment of Hailongtun's resource endowment and present state. Based in the theory of the “Experience Economy,” the article builds a framework for product innovation. The research results point to several deficiencies at Hailongtun: lacking dimension of broken narrative, inadequate participatory experience, inactive connection with community benefit.
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