The Effectiveness of Digital Technologies and Smart Tourism Platforms in The Tourism Industry
Abstract
In tourism, the role of Information and communications technologies (ICT) and smart tourism platforms are emerging as key drivers for achieving competitive success in the field of tourism. Through the internet, mobile apps and AI, industry insiders can better quality of products and services, attract more tourists and enhance economic benefits while building up tourism brand. Meanwhile, the appropriate utilization of Cutting-edge technology will also allow travelers to enjoy advanced service experience with high comfort and safety standards, promoting the sustainable development of tourism industry. Large-scale reforms have recently been carried out aimed at accelerated development of the tourism industry and making it one of the leading branches in economy of the Republic of Uzbekistan. Especially, the introductory plans for digital and smart tourism have been accepted and executed. The piece considers the grounds for reform, how these changes may be realised and what their likely impact will be.
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