The Influence of National Culture and Sociocultural Factors on Foreign Tourist Behavior in Uzbekistan: Challenges and Implications
DOI:
https://doi.org/10.51699/cajitmf.v7i1.1124Keywords:
National culture, sociocultural factors, foreign tourist behavior, inbound tourism, cultural authenticity, tourist satisfaction, quality of tourism services, digital accessibility, tourism infrastructureAbstract
This paper studies the effect of national culture and socio-cultural factors on behavior of overseas tourists in Uzbekistan. Surveying 520 tourists and conducting 25 in-depth interviews, the study finds that hospitality, cultural authenticity, national cuisine and interaction with people are the most significant factors for tourist satisfaction. Meanwhile, some hurdles also come to light such as the environmental question, transport difficulties, digital access obstacles and a mismatch between expected levels of service quality and its realized level. The research shows that cultural and historical legacy (68% of tourists are ready to come back to Uzbekistan) is still the most competitive factor for Uzbekistan. The article suggests specific practical initiatives for the development of tourism infrastructure, including the culturally adapted service provision, digitalization and a system “Tourist Taxi Uzbekistan”. The findings offer a scientific foundation for improving the competitiveness and sustainable development of tourism industry in Uzbekistan.
References
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Source: compiled by the author based on questionnaire survey data of foreign tourists in the international airports of Tashkent, 2025.
The presented diagram was developed by the author based on the results of independent analytical calculations carried out within the study of motivational structures of inbound tourist flows to Uzbekistan for the period January–June 2025 (Amir Temur Square, Tashkent City Mall, Magic City, Tashkent International Airport). Official statistical data were also used, sourced from the Statistics Agency of the Republic of Uzbekistan. [Online]. Available: https://stat.uz/files/. [Accessed: Sept. 10, 2025].
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The diagram is constructed based on the author’s original empirical research and reflects the key problems encountered by tourists during their travel in Uzbekistan.
R. T. Akhmedhodzhaev, "Ways of developing ecological tourism in Uzbekistan," Ecology Research and Use, vol. 2, pp. 54-63, 2024.
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