Adventeges of Implementing Digital Technologies in Hotel Services
DOI:
https://doi.org/10.51699/cajitmf.v7i1.1133Keywords:
digital technologies, hotel services, artificial intelligence, IoT, contactless services, sustainability, marketing efficiencyAbstract
The accelerating integration of digital technologies has reshaped operational models and service dekivery mechanisms within the hotel industry. Rather then focusing on individual tools, this study exsplores the systemic advantages of digital transformation in hotel services by examining its influense on customer experience, operational coordination, marketing precision, and environmental responsibility. Using a qualitative analytical approach grounded in secondary data and comparative industry practices, the research indetifies how artificial intelligence, IoT-based systems, contactiess service platforms, and smart energy solutions contribute to efficiency gains and strategic differentiation. The findings suggest that digitalization not only enhances service responsiveness and cost control but also reinforces sustainable practices and long-term brand positioning. By linking digital innovation with sustainability and marking effectiveness, the study offers a holistic perspective relevant to hotel managers and policymakers seeking resilient development strategies.
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