The Processes of Managing Competitiveness in Tourist Complexes and the Methodology for its Assessment

Abstract

Thus, tourist complexes emerged as a significant tool for regional economic development, job creation, and diversification of services. Tourism competitive advantage is uniquely fragile and, with intensification of competition in tourism markets, sustainable development of these complexes largely depended on competitiveness management efficiency rather than isolated strengths. Although an academic interest among tourism researchers has developed in recent years in the domain of tourism competitiveness, studies have primarily explored competitiveness at the single enterprise or destination level, and little analytical interest has shifted towards understanding integrated tourist complexes and the managerial mechanisms that influence their competitive behaviour. To fill this gap, the current study develops an integrated methodological framework for evaluating efficiency in tourist complexes management, as the case study. The research is grounded on a system of quantitative and qualitative indicators characterized by economic, social and organizational dimensions of competitiveness. This study used analytical, comparative and systematic methods for analysis to assess the impact of the management decisions on quality of service, efficiency of resources and the competitiveness of the tourist complexes. The results show that competitiveness is establishment by competing interaction contrast of economic efficiency, the improvement of quality of service provided, and the systematic coordination of marketing and organization. The findings support that fragmented or disconnected policies yield a weak impact, whereas aggregated management structures create greater and longer-lasting competitive benefits. The research emphasizes aligning managerial goals with performance metrics. The research can be applied in practice by providing an assessment framework for managers and policymakers, which they can apply to facilitate better informed decisions. The suggested procedure reduces management effectiveness, ensures the assertion of market strength, and the ability of tourist complexes to maintain their long-run competitiveness as market conditions change.